Our Client
Our client was a senior executive with 25 years’ experience as a developer and asset manager. He worked for a medium-sized, privately-held real estate company that was liquidating its portfolio as the principals prepared to retire. He was seeking new opportunities in the Western United States but faced the challenge of standing out in a competitive market for senior real estate roles.
Our Solution
- Resume Redesign: We developed multiple tailored resumes, each highlighting a different real estate asset type to align with market opportunities. This ensured that every application spoke directly to the specific needs of each employer—demonstrating that one resume does not fit all.
- Networking at Scale: Leveraging our networking-at-scale strategy, we marketed his profile to hundreds of carefully curated companies across multiple Western markets, achieving far greater reach and impact than he could have on his own.
- Interview Coaching: For each targeted position, we provided personalized interview coaching, equipping him to communicate his expertise and value to potential employers with clarity and confidence.
- Offer Negotiation: We guided him through evaluating and negotiating the opportunities, ensuring he secured the optimal offer that reflected his experience, expertise, and market value.
Success
The 20/20 Foresight Executive Marketing process quickly brought results, generating 28 job inquiries. This momentum translated into 18 interviews in just 75 days and 4 highly competitive offers: two in Southern California, one in Phoenix, and another right in his hometown of Denver, Colorado, which he accepted.
Our client chose a role as Senior Vice President of Asset Management with a highly respected, rapidly growing private real estate investment and development firm specializing in value-add and multifamily assets. The position not only offered a $50,000 increase in base salary, but also included a share of promoted interest, reflecting both his expertise and the strategic value he brings to the firm.