This month, we are featuring a 20/20 Foresight Executive Marketing client whose career in hotel and resort development was upended by the pandemic. Like so many others affected during this time, this well-credentialed executive was laid off from a prominent international hospitality company in late 2020.
Our client approached the 20/20 Foresight team of career experts with an interesting challenge: to not only take charge of his job search, but to also offer a variety of alternative opportunities in the hospitality industry as well as the multifamily and mixed-use sectors. Ideally, he wanted to pivot to multifamily and mixed-use development to broaden his experience base and potentially “cycle-proof” his job prospects now and in the future.
- Our client was assigned a dedicated Consultant and Researcher who thoroughly examined his experience in both asset classes, evaluating his resume and LinkedIn profile to optimize his breadth of capabilities across hospitality, multifamily and mixed-use.
- His resume and digital presence were then carefully marketed to numerous desirable companies in his chosen fields.
- The 20/20 Foresight team provided comprehensive one-on-one interviewing coaching so our client felt confident to communicate and demonstrate that his abilities were easily transferable to multifamily projects.
During our 90-day marketing process, our client received 28 job inquiries, participated in 17 interviews and fielded six offers, three in the multifamily sector and three in the hospitality industry.
Ultimately, he accepted a coveted position as Head of Development and Real Estate with a large family office in Seattle that is just starting a multifamily division.
How did this successful career pivot come to pass? The 20/20 Foresight Executive Marketing team strategically marketed the experience and expertise our client has in each of his desired asset classes, coaching him to deliver his skills in a persuasive way and contacting hundreds of companies on his behalf. He was then able to secure several offers and accept a new position in a desired location within 100 days. Those are the results you can expect from our proven program, which boasts a 92 percent success rate.