Our Client
Our client was a highly accomplished Chief Operating Officer at a New York–based real estate development company, specializing in large-scale public-private partnership projects. With an Ivy League pedigree, a degree in architecture, and financial expertise gained on Wall Street, his credentials were impressive. Because his passion was development, he wanted to shift away from the high-level operations and re-engage directly with the process of bringing major developments to life. However, despite his deep expertise and enthusiasm for real estate development, our client faced a branding obstacle: he was perceived as an operations leader rather than a hands-on developer. His resume and professional narrative didn’t fully capture his strategic and creative contributions to major projects or reflect his desire to return to the development side of the business.
Our Solution
Through our Executive Marketing & Job Finding Program, we worked closely with the client to refine his brand, reposition his background, and strategically target the right opportunities that aligned with his development expertise and career aspirations.
- Resume & Profile Redesign: We transformed his resume and online presence to reflect a strong development-oriented narrative—shifting the emphasis from operations leadership to his hands-on development experience.
- Interview Coaching: He received in-depth interview preparation focused on articulating his development credentials. We equipped him with strategies to reframe his career story and clearly demonstrate how his background translated into high-value development capabilities.
- Targeted Outreach & Introductions: Through our Networking at Scale approach, we conducted a comprehensive outreach campaign to hundreds of carefully selected development firms—introducing him directly to hiring decision-makers at companies where his rare combination of skills would be recognized and valued.
- Strategic Reference Curation: To reinforce his repositioning, we helped curate a set of references specifically chosen to speak to his hands-on development experience, enhancing his credibility and reinforcing the shift in perception.
- Offer Negotiations: We provided strategic guidance and relevant compensation data, enabling our client to secure a highly competitive and compelling offer package.
Success
The proven 20/20 Foresight Executive Marketing process generated 47 job inquiries, led to 32 interviews, and resulted in two competitive offers for our client. Within just a few months, he accepted a new position as Senior Vice President of Development at an international development firm—bringing him back into the hands-on development work he is most passionate about. In addition, the role offered a strong base salary along with meaningful promote participation in the firm’s projects.